What is Intercats?
An exclusive zone featuring products and services for cats.
As a special area exclusively accessible to people and cats, the zone attracts cat owners and visitors with a strong interest in cat-related products and services.
The area also features seminar and event spaces, serving as a platform for sharing the latest trends and insights in the cat market.
In addition, the specially designed unified booth layout enhances visibility throughout the venue, creating more efficient business matching opportunities with visitors seeking cat-related products.
Why focus on cats now?
The economic impact of cats in Japan, known as “Nekonomics”, is estimated to reach approximately ¥2.9 trillion in 2025 (*1), with the cat-related market continuing to expand year by year. In addition, the domestic cat population has reached approximately 8.85 million (*2), surpassing that of dogs. As more households choose cats for their ease of care, demand and interest in the “cat market” continue to grow across a wide range of sectors, including food, products and services.
*1) Based on Professor Katsuhiro Miyamoto's estimate (Kansai University) “Professor Katsuhiro Miyamoto projects the 2025 ‘Nekonomics’ economic impact to be approximately ¥2.9086 trillion.”
*2) From the 2025 National Dog & Cat Ownership Survey (Japan Pet Food Association)
Benefits of exhibiting
Efficient matching
Directly connect with visitors seeking cat-related products and services, enabling more effective business expansion and greater brand awareness.
Strong visitor promotion
The organiser will promote the area through approximately 60,000 email newsletters and a dedicated Intercats page on the official website, helping attract highly targeted visitors to the special zone.
Exhibit categories
FAQ about exhibiting
We are planning to exhibit in another zone, but we are also interested in the Intercats zone. Is it possible to exhibit in both?
Yes, it is possible. Discounts on the exhibition fee may also apply. For more details, please contact the organizer's office.
Is it possible to build our own exhibition booth?
In principle, the standard package decoration must be used. However, self-construction may be allowed depending on the booth size. Please contact the organizer for more details.
We handle products for both cats and dogs. Can we exhibit and sell dog-related products in the Intercats zone?
The Intercats zone is dedicated exclusively to cat-related products and services. Therefore, exhibiting or selling products for pets other than cats is not permitted.